Hot Docs header with white bar in middle

Branding Wayfinding Motion
Client: Hot Docs
2026

Founded in Toronto, Hot Docs is a documentary organization dedicated to the creation, presentation, and support of documentary film. For this project I was assigned to rebrand the identity to better reflect the vast scope of the company that includes an annual international documentary festival, year-round cinema programming, education initiatives, and professional development for filmmakers.

Red theater seatsMan standing in arctic environment, alone

This new identity represents the brand’s mission to further documentaries, with this flexible aspect ratio rectangle an that is meant to be filled, by said documentaries and activities the brand contributes to.

Hot Docs Logo: vertical rectangle format, vertical and horizontal text
Hot Docs stationery
Hot Docs business card
Stills from documentaries featured on Hot Docs Cover magazineDocumentary thumbnails from Hot Docs in a magazine
Signage with stills from Hex, Documentary film directed by Maja Holand
Signage reading "entrance 2" for Hot Docs
Man wearing Hot Docs merch
Popcorn spilled on floor