Packaging Branding Print
Client: Ariel Posen
2025
Mile end III, an acoustic album by a renowned artist Ariel Posen. His music is said to transcend genres, it takes elements from multiple genres like, rock, R&B, blue-eyed soul. This album doesn’t stray from his usual, it just adds spontaneity and heart into the mix.
A key theme in this album is the feeling of a journey, the different songs and their variety makes this a unique experience. Stairs represent the ups and downs, a non linear experience. The stairs here in Mile End perfectly represent this.
This vinyl uses a technique called barrier grid animation. This method controls what parts of the image the viewer sees. 3 frames are used to create the album name, they can be seen when the vinyl is pulled in and out of its sleeve.
